Financial Benefits of Optimizing Graphics
Financial benefits abound from optimizing the graphics that appear on one's web site! Some of the more-prominent benefits that might often go overlooked by web developers and business owners alike include:
- Lowering web site hosting costs via smaller bandwidth consumption. While bandwidth is relatively cheap in most instances (anywhere from $0.005 (US)/Gigabyte to $0.20 (US)/Gigabyte at a great-many hosting services), many web sites on the internet consume hundreds...thousands...millions of Gigabytes of bandwidth on an annual basis. Reducing the consumption of bandwidth will either indirectly reduce one's web hosting fees and/or allow web hosting services to potentially charge less money for bandwidth if the demand for bandwidth on the web sites they are hosting decreases.
- Lowering file storage costs at your web host, as well as on your local computer/server. Smaller graphical files will result in a decreased amount of space on a server or computer to store the graphics which appear in one's web site.
- Faster Page/Graphic Loads will result in more-favorable experiences for web site visitors, which could lead to more pages viewed on one's site and/or more sales or advertising revenue. Time is money! The more time you require individuals to spend to fully-view your site's content, the less likely they will be to want to visit your site and review its content in the future. If you depend upon sales or advertising revenue to be generated directly from your web site, it is VITAL that your site be as efficient in the display of content as is absolutely possible.
- Reducing the need for more server hardware and/or faster (or better) computer equipment to process the identical quantity and quality of information. Our firm has illustrated to several Fortune 500 firms over the past several months how some simple, basic improvements to the images they present on the World Wide Web could literally allow them to eliminate several server slots or racks without any negative impacts on their web, email, FTP or VoIP offerings whatsoever. Fewer pieces of hardware required equals fewer pieces of hardware to buy and maintain, saving organizations time and money.
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